IBM One Subscription • Email templates
Figma + Adobe Marketo
Figma + Adobe Marketo
In early 2022, IBM launched a suite of newsletters to engage its audience, featuring three core offerings: "Future Forward," "Expert Views," and "Strategies+Solutions." Two alternative newsletters, "The DX Leaders" and "Developer Digest," catered to more specific audiences.
A year and a half later, responding to evolving interests, IBM expanded its newsletter topics to include "AI," "Sustainability," "Security," "Cloud," "TechXchange," "Customer and Employee Experience," and "Think Events."
Building on two years of audience engagement and data analysis, and fueled by some industry awards celebrating its high-quality content and design such as Email Marketing Creativity 2023 by Mediapost’s EIS Awards for email marketing excellence, IBM consolidated the topic updates and two of
the original main offers into a streamlined, comprehensive "Think Newsletter," providing a single, curated source for
IBM's latest insights.
Live page: ibm.com/subscribe
A year and a half later, responding to evolving interests, IBM expanded its newsletter topics to include "AI," "Sustainability," "Security," "Cloud," "TechXchange," "Customer and Employee Experience," and "Think Events."
Building on two years of audience engagement and data analysis, and fueled by some industry awards celebrating its high-quality content and design such as Email Marketing Creativity 2023 by Mediapost’s EIS Awards for email marketing excellence, IBM consolidated the topic updates and two of
the original main offers into a streamlined, comprehensive "Think Newsletter," providing a single, curated source for
IBM's latest insights.
Live page: ibm.com/subscribe
