Senior Graphic and Visual Designer + Art Director with 10+ years of experience, focused on social-first content, digital storytelling, and motion design for modern digital and B2B communication. I specialize in translating complex ideas into clear, engaging, and platform-native visual content for social channels such as LinkedIn and X. My experience includes contributing to global campaigns at IBM, including “Let’s Create,” where I developed animated and static social media assets that supported brand storytelling and audience engagement. I collaborate closely with marketing, content, UX, and development teams to create cohesive visual communication that aligns messaging with design. My work integrates accessibility principles (WCAG) and is guided by iteration, testing, and performance insights to improve creative output continuously. I combine visual design, storytelling, and strategic thinking to create content that connects with audiences and supports campaign goals.
Senior Graphic and Visual Designer + Art Director with 10+ years of experience, focused on social-first content, digital storytelling, and motion design for modern digital and B2B communication. I specialize in translating complex ideas into clear, engaging, and platform-native visual content for social channels such as LinkedIn and X. My experience includes contributing to global campaigns at IBM, including “Let’s Create,” where I developed animated and static social media assets that supported brand storytelling and audience engagement. I collaborate closely with marketing, content, UX, and development teams to create cohesive visual communication that aligns messaging with design. My work integrates accessibility principles (WCAG) and is guided by iteration, testing, and performance insights to improve creative output continuously. I combine visual design, storytelling, and strategic thinking to create content that connects with audiences and supports campaign goals.
