IBM One Subscription • Landing page
Figma + HTML + Adobe Experience Manager (AEM)
Figma + HTML + Adobe Experience Manager (AEM)
Transitioning the new design to the AEM platform from HTML required additional design edits and updates. Live page: ibm.com/subscribe
December 2024 witnessed particularly notable improvements across various metrics as the team refined its editorial and design strategies to better meet our audience's needs, adapting both the appearance and content to resemble a genuine media publication rather than a typical corporate marketing email. The open rate consistently exceeded 20%, peaking at 29% with the year's final issue on December 31, 2024. Likewise, the overall volume of clicks increased throughout December as well.
IBM Industry Solutions • Migration
Figma + Adobe Experience Manager (AEM)
Figma + Adobe Experience Manager (AEM)
All web pages previously developed on the Drupal platform were successfully migrated to Adobe Experience Manager (AEM). This migration project included carefully transferring existing content, creating and integrating new content, and updating select imagery. The transition to AEM provides a robust foundation for future development of personalized experiences, streamlined workflows, and improved analytics tracking.
Here is a selection of the industry solutions pages that have been migrated to AEM.
Here is a selection of the industry solutions pages that have been migrated to AEM.
Security Intelligence • Blog
Figma + WordPress
Figma + WordPress
In 2024, the Security Intelligence blog underwent a significant UX overhaul, focusing on improved navigation and content discoverability. Key changes included the removal of some sections with clearer topic categorization.
The blog also introduced new components like the “News” component, a “Light/Dark” mode component and category placement.
Live page: securityintelligence.com
Live page: securityintelligence.com
X-Force • Blog
Figma + WordPress
Figma + WordPress
X-Force is a hub page that's part
of the Security Intelligence blog.
The development team and I worked closely with key X-Force leads to develop
a single page that would serve X-Force's needs—ultimately creating a one-stop shop where readers can find the latest research and points of view
based on their specific area of interest (threat intelligence, incident response, hacking, and adversary simulation).
a single page that would serve X-Force's needs—ultimately creating a one-stop shop where readers can find the latest research and points of view
based on their specific area of interest (threat intelligence, incident response, hacking, and adversary simulation).
47% increased from cumulative page views X-Force content, and 38% increased YoY in average page views per article. A testament to the improvements
in the quality of the content produced, 43 X-Force blogs were published in 2022 vs. 46 in 2023.
Live page: X-Force blog
in the quality of the content produced, 43 X-Force blogs were published in 2022 vs. 46 in 2023.
Live page: X-Force blog
Components
Figma + WordPress + AEM
Figma + WordPress + AEM
Several new web components were developed for WordPress and AEM pages. A "News" component was created to showcase recent articles or announcements.
A combined "Light/Dark mode switch
with Category Placement" component was built. The existing "Promo Banner" component was upgraded with a new input field and call-to-action button to facilitate newsletter subscriptions.
with Category Placement" component was built. The existing "Promo Banner" component was upgraded with a new input field and call-to-action button to facilitate newsletter subscriptions.
Additionally, an "Author/Contributor" component was created to easily display author information.
Performance dashboard
Sketch
Sketch
The UI redesign for LinkedIn's Elevate program performance dashboard for IBM Global Markets Social Selling focused on clarity and actionable insights.
Key improvements included a streamlined layout with customizable widgets, allowing users to prioritize key metrics.
Data visualizations were enhanced for better readability and trend identification, and interactive filters were added to enable granular analysis of program performance.
The redesign also emphasized a more intuitive navigation experience, making it easier for users to access relevant data and generate reports.
The redesign also emphasized a more intuitive navigation experience, making it easier for users to access relevant data and generate reports.
