IBM One Newsletter • Landing page
Figma + HTML + Adobe Experience Manager (AEM)
Live page: ibm.com/subscribe
Figma + HTML + Adobe Experience Manager (AEM)
Live page: ibm.com/subscribe
As of December 2024, the Think Newsletter had 61.6k subscribers, with 83% being non-IBMers, and it’s growing by an average of 800 new subscribers weekly.
Among all the active newsletters in the subscription program today, the Think Newsletter is clearly the most subscribed, boasting 194% more subscribers in 2024 than the next largest newsletter, Future Forward. December 2024 saw particularly significant improvements across metrics as the team refined editorial and design strategies to better meet the audience's needs, adjusting both the look and content to that of a true media publication instead of a typical corporate marketing email. The open rate consistently exceeded 20%, peaking with the final issue of the year on December 31, which reached 29%. Similarly, a cumulative volume of clicks increased throughout the month as well.
Among all the active newsletters in the subscription program today, the Think Newsletter is clearly the most subscribed, boasting 194% more subscribers in 2024 than the next largest newsletter, Future Forward. December 2024 saw particularly significant improvements across metrics as the team refined editorial and design strategies to better meet the audience's needs, adjusting both the look and content to that of a true media publication instead of a typical corporate marketing email. The open rate consistently exceeded 20%, peaking with the final issue of the year on December 31, which reached 29%. Similarly, a cumulative volume of clicks increased throughout the month as well.
Transitioning the new design to the AEM platform from HTML required additional design edits and updates.
Role description:
Direct the UX and visual design strategy, delivering visually engaging and user-friendly email communications to a global audience.
Design and optimize IBM’s web interfaces, ensuring responsive, accessible, and user-centric experiences.
Design scalable templates, modular layouts, and interactive components to enhance the newsletter's readability and engagement.
Collaborate with content strategists, developers, and marketing teams to ensure consistency and alignment with IBM's brand standards.
Utilize analytics and user feedback to refine web designs, continuously improving usability and engagement metrics.
Support A/B testing and performance analysis to optimize newsletter designs for higher open rates, click-through rates, and user satisfaction.
Present design concepts and performance insights to stakeholders, driving decisions that improved newsletter effectiveness.
Creation of a Figma library for email components.
Create graphics, animations, and interactive elements for social media platforms.
